Tools to Optimize WordPress for Search & Conversions

22 January 2014

Indianapolis: WordPress has transformed the way bloggers and businesses build websites, issue content, and make a consistent online presence. As this platform makes it so much quicker, simpler and cheaper to put up a website, there are a lot more blogs and websites for you to content with these days. That’s why it’s important for you to optimize your site as much as possible, so you can boost conversion rates and increase traffic.

Employ these resources to optimize your WordPress website for more conversions and traffic so you can leave the competition in the dust.


There are two methods to enhance the total number conversions on your website: growing the number of visitors, and rising the ratio of those visitors who convert. While SEO is mostly about increasing traffic, when done right it also adds to conversions.

Ensure your WordPress website has robust and complete SEO options:

This means picking a premium theme or setting up top-quality plugins. Two of the best SEO plugins for WordPress are:

SEO Ultimate – This plugin enables you to notice all the meta data of your entire website in one page. This makes it simple to revise numerous pages and avoid duplicate meta content.

WordPress SEO by Yoast – This plugin notifies you if keywords are not found (or found too often) in the Title, H1 Tags, URL, content, and Meta Description, which aids you generate well-optimized content that search engines like.

Use influential, expressive meta titles and descriptions to encourage searchers to click through from SERPs (Search Engine Result Pages) and social media to your site. Strong meta data reels in the most interested and qualified visitors, so it aids you get more traffic and can help boost conversion rates.

Submit a sitemap so search engines crawl all the pages of your site:

While you can present your sitemap to Google Webmaster Tools and Bing Webmaster Tools nmanually, it’s much simpler to make use of the XML Sitemaps plugin. This tool automatically revises your sitemap and pings Google, Bing, and whenever you revise your site. The more the search engines crawl your site, the better your website tends to position in search results. This also guarantees searchers find revised, useful content, luring not just more traffic, but more competent traffic.

Don’t forget to make your sitemap accessible on your website, so visitors can employ it to easily find what they are seeking. This makes your site more functional, which contributes to higher conversion rates.

Setup breadcrumbs:

Including breadcrumbs is simple with the Yoast Breadcrumbs plugin. Search engines love them as they put up strong internal links. By building a better user experience, you get robust SEO and higher conversions.

Take advantage of tags and categories:

One of the finest things about WordPress is that it rapidly and easily makes silos and subpages for you, which generates keyword- and content-rich pages that search engines like and which aid visitors find what they are seeking. Here are 3 ways to make the most of your tags and categories:

  1. Metronet Tag Manager – This plugin makes it simple for webmasters of large or more sophisticated websites to employ Google Tag Manager.
  2. Change your permalink structure to /%category%/%postname%-%post_id%/ – Doing this creates URLs that are simpler to read and remember than the standard WordPress URL structure. It also builds significance by putting keywords and titles in the web address.
  3. Install the No Category Base plugin – This plugin eliminates the word /category/ in your permalink structure, so in place of, you’ll get This cleans up your URLs and centers on keywords and significance for improved search engine optimization.

Analytics and Testing

Testing and measuring are vital for conversion optimization for every website. The following tools make analytics and testing simpler for WordPress sites in particular.

Start using analytics:

If you are by now not using an analytics platform, create a Google Analytics account today! It’s free and gives you countless data and customization options. Without an analytics platform, you won’t know what your conversion rate is or have any ideas of what to change to develop it.

Compile data from multiple analytics tools:

For getting control over the many analytics tools out there, use It makes it much cleaner to combine and turn on / off various analytics solutions such as KISSMetrics, Mixpanel, or CrazyEgg. They have a correlating WordPress plugin that makes it super simple to integrate.

Test, test, test!

To carry out split tests and multivariate tests, you can employ the powerful (and pricey) suites like Optimizely (with its plugin) or Visual Website Optimizer (and its plugin) for any WordPress site. These are best for large websites and businesses who do lots of testing to develop both overall conversions and specific, smaller goals.

Often you will be testing variations of full pages instead of a small tweak here and there. If that’s the case most of the time for you, the Market Optimizer plugin might be more lucrative.

For basic do-it-yourself A/B testing, Google Analytics provides Google Content Experiments, and there’s a plugin to make it user-friendly.

Speed up your website

There are lots of ways to improve site speed and performance, and some of them can get pretty technical. But making your WordPress website as quick as possible can have a big impact on conversions, since visitors are not going to wait around for a page to load. The faster the site loads the more visitors you will maintain, giving you more traffic to convert and more chances to convert them.

First, work out how fast your site currently is with Google PageSpeed Insights and the Pingdom Website Speed Test. Employing multiple speed test tools gives you a more precise picture of your site’s current speed. This standard will help you see progress.

The simplest way to develop site speed is to eliminate unnecessary plugins and code. Test again to verify any changes in speed.

If taking out irrelevant plugins didn’t improve your site speed, or if your WordPress website is still slow, the next tricks to try are caching, content delivery network, deleting revisions, and offloading static content.

Look into these resources to learn more about speeding up your website:

  • Optimizing Your WordPress Site Part 2 from Padd Solutions
  • WordPress Optimization Guide from WordPress

WordPress Conversion Optimization Tools for Specific Pages and Elements

So far we have covered tools that have an effect on the conversion optimization of your complete WordPress site. But there are a lot of individual places on your website that also need to be optimized for conversions. Here are the tools for these important specific pages and elements.

Boost form conversion rates:

Gravity Forms is an exceptional plugin for creating robust forms, and it’s easy to optimize for conversions.

  • Conditional field display
  • Page break to split up longer form
  • Switch from complicated image captcha to math captcha or spam honeypot
  • Edit labels to clearly mark optional fields

Sell more with ecommerce plugins

If you want to transform your WordPress website into an eCommerce platform, the right plugin makes it simple and enhances conversions. Digital Access Pass is a well-liked and relatively complete plugin used to sell digital products and content on WordPress. Explore the stuff in the forums around integration with Google Analytics to make the most of it.

Build landing pages

Landing pages aid you develop conversion rates by centering on a single goal and removing choices that divert visitors from that goal. OptimizePress is a theme with corresponding plugin intended to make it simpler to build landing pages on WordPress websites. LeadPages is another powerful landing page builder with full WordPress integration.

More WordPress Conversion Optimization Tools and Tips

Besides the tools explained above, these conversion plugins can aid you conduct small split tests, make your calls-to-action more visible, and more. Examine them fully prior to installing, and ensure to confirm the data they give you with other analytics programs so you can make the finest conversion-boosting decisions.

Tools can only get you so far in your hunt to optimize conversions on your WordPress site. Titles, images, colors, copy and more should all be tested too. This post from Six Revisions draws quite a few ways you can optimize your WordPress website for both search engines and conversions.

Read more: WordPress Development Indianapolis

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