The Secret To SEO Link Building Success: Adding Value

22 January 2014

Indianapolis: What’s the secret to SEO Link Building success? It’s a question many people consider. The truth is that SEO is just a set of finest practices that are always changing. Google for example frequently roll out more revisions to make things better for searchers. Actually with the Hummingbird update people have gone to the extent that they say Google is becoming more of an answers engine than a search engine.

Whether this is correct or not when you are carrying out SEO you still have the eventual objective of positioning higher on the search engines. Building your PageRank (Google) is mostly how you will position better in the SERPs (Search Engine Ranking Pages).

It used to be that you could grade better from simply inserting keywords into your content. Today this can get you a fine and actually deter your chances… Once upon a time you could just put up backlinks from any source and get a better PageRank but now Google centers on class relevant backlinks.

So when it comes to boosting your PageRank now what are the vital factors?

Actually one of the most important ways is still building backlinks.

Secrets To Link Building Success:

When it comes to link building you want to center on building linkable assets on your own site that people get helpful and can easily divide up. This will not only build social signals which do play a rising role in relevance in the PR algorithm. But you actually want to create content that people will connect to their own sites as a reference. If they’re linking you as a reference it’s very much possible that their content is related to your own

The better the PageRank of the page your link is on the more PageRank it will pass on to your own.

One thing you need to recognize about building backlinks is that it’s not simple. In order to even generate a linkable asset you require a real content tactic and you need to comprehend your content viewer which you are going to have to work out through assessing data or at the very least doing a little bit of research.

So how can you build backlinks other than developing linkable assets?

Actually, the secret to SEO success is all about adding value.

Not only is a linkable asset that is in some way adding value to your audience but all the other techniques that are tried and tested are also ways of offering value.

Forum Posting:

When it comes to creating backlinks from forums you actually need to identify a few things in advance.

1. Firstly you need to know if it allows DoFollow links.

A DoFollow link is essentially when a site allows for Search Engines to consider their external links. When you get a site or forum that enables a DoFollow link then this means they will impart PageRank to your own sites page. You can download a browser add-on such as SEOQuake to aid you find this out. When you visit a forum you are thinking of posting on take a look at external links in people’s signatures and posts. If they are rubbed out this means SEOQuake is notifying you these are a NoFollow link. Which means it won’t pass on any PR to your site. For SEO reasons this forum would not be any good to your campaign.

2. Secondly you would like to realize if the forum is being posted on frequently. Test the forum and see when the last posts were made. If these were fresh it’s passed your second check.

3. Lastly you require to test if the PR is adequate for what you are seeking which again SEOQuake will illustrate you.

Note: Ensure the forum topic is relative to your own site.

You want to reply to posts on the forums you have exposed and keep a backlink in your signature. You can employ anchor text of one of your keywords or simply make use of your site name if you’re connecting to the index page of your site. For the sake of link diversity it’s most likely better to use a keyword but only if it’s passing on PageRank to your target page it’s all good!

You also want to build your own topics on the forum and make sure you produce posts that are detailed and helpful. Basically, this method is all about adding value.

Blog Commenting:

This is pretty old school and to be honest not many blogs let DoFollow links in the comment sections any longer. However, some may still let it and you want to try and find blog posts that are new. Comment on these if you can find a DoFollow blog.

Note: It’s not a bad idea to do this for additional traffic generation purposes as it’s still adding value even if you can’t get a DoFollow link.

Comment on these only if you can add value. For one thing search engines consider text that encircles links. So if you’re posting something helpful and pertinent it may even help boost your sites page.

Again your SEOQuake add-on will notify you everything you need to know so as to realize if these blog comment sections are DoFollow.

Guest Blogging:

One of the finest parts of this is it’s quite easy to find blogs that agree to guest posts that in response provide a DoFollow backlink. Not only this but they have set up audiences themselves so it’s the best chance to put in value to your viewers and work on your SEO.

There is a lot you must know about how to get recognized for a guest post. You can go through the following links:

  • A Beginners Guide To Guest Posting
  • Advanced Guest Posting

Other Sites:

A big feature of content repurposing is actually posting your content in diverse format to other sites. A huge benefit of this for our SEO purposes is that we can get other sites that allow DoFollow backlinks to post our content to.

It may take a little added effort but you can simply make an audio version of a post or video version and submit these to audio sharing sites, video sharing sites and you can even make a PDF of your post and submit this to sites that are keen in taking document files, PDFs and so on.

So get sites that allow DoFollow backlinks and form versions of your content for these sites. Put a backlink in the section that accepts the DoFollow backlink to your original post.

In summary you want to look for these kinds of sites.

  • Audio sharing sites.
  • Slideshow sharing sites.
  • PDF submission sites.
  • Article submission sites.
  • Video submission sites.


When it comes to SEO a huge part of your focus must be link building. If you want to be flourishing in this region you want to concentrate on adding value by building linkable assets, connecting with the communities pertinent to your niche and repurposing your content in a handy way.

Far too often when it comes to SEO we consider far too much about ourselves but if you want to keep in proportion to the search engines future updates and have lasting success with link building you need to consider what you can do for others by adding as much value as possible.

If it’s correct that Google is becoming more about giving answers to question type searches then adding value is actually going to be the best way forward for your SEO victory.

Read more: SEO Company Indianapolis

Why Fortune Softtech?

  • Save your project cost up to 40%
  • Hire Remote Web Developers & Web Designers
  • New York Based Project Management
  • 50 plus strong off shore development team based in Bangalore, India
  • Innovative team members with Web 2.0 expertise
  • Quality Driven Delivery Model
  • Detail Time Sheet & Daily Reporting
  • WordPress Development in Indianapolis
  • Drupal Development in Indianapolis
  • Joomla Development in Indianapolis
  • eCommerce Magento Indianapolis
  • Web Development Indianapolis
  • Web Design Indianapolis
  • jQuery development Indianapolis
  • Zend framework development Indianapolis
  • Airline IBE GDS Integration Navitaire Indianapolis
  • Airline IBE GDS Integration Amadeus Indianapolis